What it takes to publish to iTunes / Internet TV

What it takes to publish to iTunes / Internet TV
Emily Hendrick - Works for the LDS church developing their iTunes and and Internet TV
Notes from PodCampSLC 2011

Who is my audience?
Strategy

• Complicated Strategy
• What format is my podcast in?
• Do I want to be on multiple platforms?

3 Key Elements

• Consistent and Clean metadata
• Consistent labeling
• Consistent titles
• Consistent length
• What not to do:
• Don't have 20 variations on your keywords - choose the most important ones
• Keep your titles relatively short
• Look at the store first to see what you should be doing. Very important:
• Your graphic is most important
• Album artist
• Author - Could put a variety of things in this field, ie. your Twitter name
• Lyrics tab - can put the text of your podcast
• Utilize every tag if you can - use your keywords wisely - 13 is the limit, but don't use 13 b/c that's too many
• Legible and well-designed cover art
• Consistent, clean titles, organization, and graphics
• Multitple podcasts under the same umbrella could have a similar look
• Quality video/audio production
• Make it look nice
• Green screen
• Watermark
• Great content
• Personality

Publishing to iTunes

• You want to be on iTunes - it's where the podcast traffic is and it's easy to upload
• Upper Echelons of iTunes
• Site Manager Page (minimum of 10 podcasts required)

Internet TV Channel

• Roku
• Blip.tv
• Netflix
• flickr
• facebook
• AppleTV
• etc.
• The drawback is that we don't yet know who the "big racehorse" will be. - Who will be the biggest provider for this?

Podcasting Software:

• Publishing
• Podcast Maker
• Feedburner

Links
Making a podcast

• http://www.apple.com/itunes/podcasts/specs.html

Submitting a podcast

• http://www.support.apple.com/kb/HT1819