PodCampSLC Keynote

How to Create Compelling Content: Lessons from a Lifetime of Journalism
--Bryan Schott
Notes from PodCampSLC 2011

How do you get your content noticed?

• Have good information.
• Be interesting.
• If you don't have good information, be extremely interesting.
• Find your voice.
• Be authentic - be yourself, don't just copy someone else
• Have a point of view

The Interview

• Do your homework
• Listen

The Bored at Work Network

• The BWN decides what becomes popular now

Editing

• Get a second set of eyes - have someone look over your content before putting it out there, but still keep it in your voice

Push your content out

• Facebook
• Twitter
• Blogs

Preparation! - Work hard to make your podcast great.
Be creative.
Trust your instincts.